What we’re collectively learning is that our customers, followers, and fans have very specific ways they want to interact with brands—and often, it’s other customers they actually want to interact with. But to meet our customers’ expectations and drive action—action that leads to conversions—we have to make sense of more data and apply best practices intelligently across a system encompassing traditional and digital media. It’s often not “enough” to simply post a status or share something newsworthy; marketers want to encourage conversation and meaningful, personal connections. Insurance marketing strategies from J&C enhance customer adoption of available service offerings and increase engagement. Their insights will result in integrated campaigns that take into account the customer’s stage in the buyer journey, that drive customers toward the most effective response mechanism, and that “meet customers where they’re at” with more precision than ever before. One last thing. "We are pleased to again be placed in Advertising Age’s Top Agencies report alongside some of the best names in the business,” says Don Landrum, SourceLink’s CEO. Romax is a London-based direct marketing company. J&C is independently owned.Our approach is based on a real understanding of the potential new ideas, innovative processes and insightful answers can have on your business. Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC. SourceLink operates in four U.S. locations. That means your campaigns will be judged and refined based on response. Digital Silk. For more on applying testing and analytics to direct response marketing, don’t miss: 2. We discussed this at length in 6 Guidelines for Running a Social Media Group for Your Business. J&C provides financial services marketing to over 3,600 institutions across the country. And it’s something you experience from day one when you work with Jacobs & Clevenger. And measurable objectives are the key. The traditional and digital channels can be used side-by-side to significantly boost campaign response. J&C develops and deploys B2B marketing strategies that bring your company's unique value proposition to life to acquire and retain new customers. Expanding Participation in the Social Media Evolution J&C DEVELOPS AND DEPLOYS B2B LEAD GENERATION STRATEGIES FROM ANYWHERE YOUR BUSINESS HAPPENS TO TAKE PLACE. The thing is, direct mail is remarkably effective—it tends to deliver response and conversion rates that marketers can brag about. Through programs designed to grow and retain your membership base, J&C provides associations with tried and tested communications that increase the return on marketing investment. About SourceLink Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), Measuring the Success of an Omnichannel Direct Response Marketing Campaign, Measure Your Campaign Success With these 7 B2B Direct Marketing Metrics, 6 Guidelines for Running a Social Media Group for Your Business, What Your Social Media Activity Is Saying About Your Brand, The Secret to Direct Response Success Using Social Media, Direct Mail and Email: Direct Response Marketing’s Power Couple, 6 Most Effective and Time-Honored Direct Mail Creative Techniques, Who, Me? That’s because there’s less mail in people’s mailboxes fighting for customers’ attention. 3 Best Practices for Direct Marketing Personalization. Another difference is accountabilityAnd measurable objectives are the key. The United States Postal Service handled over just over 150 billion pieces in 2016—down from 212 billion pieces in 2007. SourceLink continues to be ranked by leading industry research and publication companies year after year. Optimizing Integrated Marketing Strategies Of course, selecting the top agencies in an industry that continues to see explosive growth was no easy feat. That’s why J&C takes the time to explore each segment’s world inside and out and asks the right questions to capture their true needs. It all starts with priorities. Jacobs & Clevenger is the best agency we’ve ever worked with. Over the past year, SourceLink has further developed a team of subject matter experts that specialize in specific market and strategic areas to support their growth in the healthcare and consumer finance industries. Period. Combining the trend lists and what we are observing in our daily efforts, we’re going to share what we believe are the trends to watch: the top 5 response-generating practices that we believe are going to make the most impact on in the year ahead. 1. This isn’t just another “trends to watch” list. 4. SourceLink is a direct marketing agency and their mission is simple, they help clients grow.

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