As for the ­cereal that brought him fame, the father of three says, “My kids like Apple Jacks and Frosted Flakes, but I still sure do like Life!”, RelatedPARADE Kids Reveal Their Favorite Stars, Former Child Star Quinn Cummings on Acting: ‘I Realized I Didn’t Love It Anymore’. However, the father figure in the commercial is certain that the little girl will eat Life cereal and enjoy it. He would play this role alongside his two real-life brothers. You seem to be logged out. The box was mailed to key print and broadcast outlets. Copyright law, as well as other applicable federal and state laws, the content on this website may not be reproduced, distributed, displayed, transmitted, cached, or otherwise used, without the prior, express, and written permission of Athlon Media Group. Incorrect email or username/password combination. Your use of this website constitutes and manifests your acceptance of our User Agreement, Privacy Policy, Cookie Notification, and awareness of the California Privacy Rights. It appears that you are trying to access our website from a location in the European Union, which enforces the General Data Protection Regulation (GDPR). These Cheesy Potatoes Make a Perfect Thanksgiving Side Dish, British Author Philippa Gregory Shares a Sneak Peek into Her Personal Library and the Best Book She's Read This Year, A Prime Role! Tips. Thanks for signing up! Hey Mikey. Unfortunately, he didn't get a lifetime supply for his spot on the renowned commercial. Could the same vision be in line for Miss Hughes? Years after the original commercial showed up, an urban legend spread that Gilchrist had passed on after eating a Pop Rock and a carbonated soft drink, which caused his stomach to inflate with carbon dioxide. Before Gilchrist left acting, he would take on 250 more commercials. Mikey is portrayed by New York-based actor Jimmy Starace. "), so they get their brother Mikey to do so ("Let's get Mikey"), noting, "he hates everything". "It's who I am, but it's only a part of who I am; I have a lot of great things in my life," he said. [5] It was also often referenced in retrospectives of classic television advertisements. Where Are They Now: Mikey, The Life Cereal ’70s Commercial Kid, he didn’t even say a word in the commercial, a death hoax was circulating about Gilchrist, putting his life of child acting behind him. Gilchrist remembers his time with child-acting for Life cereal fondly, as mentioned before. He normally gets requests to sign autographs and does so cheerfully. “He just came home from school!” she says. Do not sell my personal information. By the year 1972 it … Do you remember this iconic ’70s commercial? Filmed in 1971, the commercial was aired nationally in 1972 and ran through 1984. Share to Pinterest. [11][12], By 2012, aged 44, Gilchrist had become director of media sales for MSG Network. 10 commercial of all time. He also confessed he doesn't remember much about filming it because he was so young. of our. Uh-oh! Although we don’t know too much about the little actress in this commercial, we know that her name is Caroline Grace Hughes. In the video, we meet a little girl who allegedly doesn’t really like anything that’s healthy. Hey, Mikey!" Copyright © Refresh your page, login and try again. Thomas Riggs, ed. The popular ad campaign featuring Mikey remained in regular rotation for more than 12 years and ended up as one of the longest continuously running commercial campaigns ever aired.[2][3]. [10], In 1999, Quaker Oats remade the commercial word for word with an all-adult cast acting like kids. Despite the fact that he doesn't act anymore, he loves looking back on it. He likewise recollected his time with child-acting for Life cereal affectionately. Sorry, comments are currently closed. General Data Protection Regulation (GDPR). Inhale, Exhale and Repeat After Me! John Gilchrist is best known for his role as Mikey in the Life cereal commercials in the 1970s. At age three, John Gilchrist rose to fame when he starred in the Life cereal commercials in the 1970s as Little Mikey. Manage your GDPR consents by clicking here. Share to Twitter. Gillian Anderson Says Getting the Voice Right Was Key to Playing Margaret Thatcher in, Royal Style! Everybody knew about it, both children and parents alike. He then pursued a communications degree at Iona College. Mikey's brothers in the commercial are Gilchrist's actual brothers, named Michael (the one on the left in the spot) and Tommy. Life Cereal Mikey. ]: Gale. We've Got Tons of Info to Help You Decide. Encyclopedia of Major Marketing Campaigns. "It's who I am, but it's only a part of who I am; I have a lot of great things in my life. Pop Rocks were introduced in 1975, which are candies that explode in your mouth when they come into contact with saliva. The best part is, he didn’t even say a word in the commercial. 10 commercial of all time. 5 Holiday Gift Ideas We're Stealing From Kate, Meghan and the Queen, Jeannie Mai's Fiancé Jeezy Shares a Health Update After Her Life-Threatening, See the Throwback Photo and Sweet Message Alex Trebek's Widow Wrote to Her Husband's Fans, Ahead of the Season 22 Premiere, We Ranked the 30 Best. Refresh your page, login and try again. Gilchrist would take on 250 more commercials before putting his life of child acting behind him. [8], Life's ad agency, Foote, Cone & Belding, in Chicago, revived the Mikey character for two campaigns in the late 1990s. In 1997, Quaker Oats initiated a nationwide search for the "next Mikey", settling on 4-year-old Marli Hughes out of more than 35,000 applicants. The ad was created by art director Bob Gage, who also directed the commercial. Even today, everyone remembers little Mikey eating his Life cereal in the 1970s! "MIKEY Campaign". This commercial would help promote Life cereal and it also became the No. In the new LIFE cereal commercial, is the older guy who plays the dad in it Mikey from the commercials back in the 70's? “[Mikey is] who I am, but it’s only a part of who I am; I have a lot of great things in my life,” he tells New York Newsday. It first aired in 1972. The kids were very comfortable in the commercial since they were all actual brothers. [6] Despite the commercial's age, a 1999 survey noted that 70 percent of adults could identify the spot based on just a "brief generic description. John Gilchrist is best known for his role as Mikey in the Life cereal commercials in the 1970s. Recently, a new Life cereal commercial has aired live and it is very nostalgic to the original ’70s commercial with Gilchrist. Remember Mikey The Life Cereal Commercial Kid? Like It. All of them ended up making more money in one day than their father made in a week! He even worked with the Quaker Oats Company in the mid-’80s by reviving his character of Mikey (albeit, quite a few years older). The box containing Life Cereal, a “He likes it! Mikey Life Cereal. The ad shows three young siblings having breakfast. One day, Gilchrists’s mother would receive a call, “I’m so sorry to hear about your son.” Apparently, a death hoax was circulating about Gilchrist that he had died from an incident consisting of Pop Rocks and Coke. A Look into the Electoral College, How It Works + How Votes Are Allocated By State. ISBN 0-7876-3042-X. It’s obvious that this commercial was an absolute hit. “[Mikey is] who I am, but it’s only a part of who I am; I have a lot of great things in my life,” he tells New York Newsday. The Smackdown Is Back! Detroit [etc. [4] John is the middle child of seven children born to Tom and Pat Gilchrist of the Bronx. Everyone knew about it, both children and parents alike. Meet His Female Counterpart, ’70s Kids Commercial Star Says ‘My 26-Year-Old Model Girlfriend Is Out Of My League’, Why Kami Cotler Made The Perfect Elizabeth Walton On ‘The Waltons’. var currentYear = new Date().getFullYear(); Not too bad considering that little Mikey never uttered a single word in the commercial. MSG director of media sales John Gilchrist poses near Madison Square Garden.Gilchrist, aka "Mikey," is best known for a Life cereal commercial … Everyone knew about it, both children and parents alike. Why Don't We Keep Daylight Saving Time All Year? After moments of contemplation, he begins to vigorously consume the cereal before him, resulting in his brothers excitedly exclaiming, "He likes it! This commercial would help promote Life cereal and it also became the No. Unfortunately,

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